Turn Your Passion into a Thriving Birth Business – Without the Stress.
Does marketing your birth business feel like a struggle?
As birth workers, we know how much you love helping families—but marketing? That can feel overwhelming, stressful, and never-ending. What if there was a way to promote your birth business that feels enjoyable, sustainable, and gets results?
If you're tired of trying to figure out marketing on your own, wasting hours on social media with little return, or feeling like your marketing strategy just doesn't work—you're not alone.
Welcome to Riot & Thrive—a 5-week marketing course designed specifically for birth workers like you. Whether you’re a doula, hypnobirthing instructor, midwife, or birth educator, this course will show you how to market your birth business in a way that works for you, not against you.
What if marketing felt GOOD?
Imagine waking up each day with a marketing plan that:
Fits around your family and personal time
Feels enjoyable and aligned with your values
Doesn’t burn you out
Actually brings in clients consistently
That’s exactly what Riot & Thrive is about. We're giving you the tools, strategy, and mindset to turn your passion into profit—without the stress.
Why Riot & Thrive?
We’ve been there. As birth workers, we’ve built successful businesses while juggling kids, chaos, and personal commitments. Over time, we figured out how to build a sustainable marketing strategy that works—and now, we’re sharing that with you.
Here’s what makes Riot & Thrive different:
✓ It’s Designed for Birth Workers
This isn’t just another marketing course. It's built specifically for the birth industry, with strategies tailored to connect you with parents and clients who need your services. Whether you’re just starting out or have been in business for years, this course is made for you.
✓ It’s Sustainable and Realistic
Marketing shouldn’t take over your life. This course will help you develop a strategy that fits around your life, not the other way around. No more staying up late stressing over Instagram posts or feeling guilty for not posting enough. We focus on what's sustainable and effective.
✓ It Covers Multiple Platforms and Tactics
From social media and email marketing to blogging, networking, and local collaboration—we’ll guide you step-by-step on how to create a multi-channel strategy that feels fun, not forced.
✓ It’s All About Community
Marketing doesn't have to be lonely! You’ll join a supportive community of birth workers who are all learning how to thrive together. Share ideas, collaborate on projects, and build a network that grows your business.
Week 1: Mindset & Your Marketing Strategy
Build a marketing mindset that feels GOOD and eliminates overwhelm.
Define your ideal clients and understand what they really need.
Set realistic, achievable goals for your business.
Week 2: Social Media Marketing Without Burnout
Discover which social platforms work best for your business.
Create content that connects with parents and converts them into clients.
Learn how to batch content and use automation tools to save time.
Week 3: Email Marketing & Blogging
Learn how to build an email list and nurture leads with valuable content.
Create a blog that drives traffic to your site and builds your authority as a birth worker.
Turn your content into long-term client relationships.
Week 4: Face-to-Face Connection & Networking
Grow your business through local collaborations with doulas, midwives, and other professionals.
Learn how to host in-person events, taster sessions, or workshops that lead to bookings.
Build a referral network that supports your business and fills last-minute slots.
Week 5: Creating Your Sustainable Marketing Plan
Put it all together and create a plan that fits your life, passions, and business.
Learn how to track your progress and adjust your strategy for growth.
Set yourself up for long-term success and consistency.
Here’s What You’ll Learn:
Ready to Riot & Thrive? Here’s What’s Included:
5 Weekly Modules with video training, worksheets, and action steps.
Templates and Tools for planning your marketing, including content calendars and email templates.
Access to Our Private Community where you can connect with fellow birth workers, share wins, and ask questions.
Live Q&A Sessions each week, so you can get personalised advice and support.
What Do You Get?
What Do You Get?
Bonuses!
When you join Riot & Thrive, you’ll also get:
Bonus Marketing Workbook: A detailed workbook to guide you through your marketing strategy from start to finish.
Exclusive Collaboration Guide: A step-by-step guide on how to connect with local birth workers and create mutually beneficial partnerships.
Lifetime Access to all course materials, so you can revisit the content whenever you need a refresher.
Who Is It For?
New birth workers
Just starting out? We’ll show you how to market from day one.
Experienced birth workers
We'll help you refine your strategy to get even more clients without burning out.
Doulas, hypnobirthing instructors and beyond:
If you're in the birth world and want a marketing strategy that actually works, this course is for you!
Join Riot & Thrive Today!
You don’t have to be overwhelmed by marketing anymore. With Riot & Thrive, you’ll have a clear, simple, and enjoyable strategy to grow your birth business—one that fits your life and allows you to make the impact you’re dreaming of.
Ready to grow your business without burning out?
Sign Up Now for Riot & Thrive and start building a marketing strategy that works for you.
If you’ve been searching for a marketing strategy that feels aligned with your values and fits into your busy life, Riot & Thrive is the solution you’ve been waiting for. Let’s build your business, attract more clients, and thrive in your birth work—all without the burnout.
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1
Foundations of Marketing with the Right Mindset.
Focus:
Mindset, Goal-Setting, and Understanding Strategy
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2
Crafting Your Brand Identity and Storytelling
Focus:
Brand Messaging, Ideal Client, and Content Themes
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3
Social Media Strategies for Birth Workers
Focus:
Sustainable Social Media Planning
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4
Building Your Email List & Blogging for Connection
Focus:
Email Marketing, Blogging, and SEO Basics
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5
Local Networking & Collaborations for Growth
Focus:
Face-to-Face Marketing, Collaborations, and Community-Building
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By the end of the 5 weeks, you will have:
A marketing strategy, brand identity and message.
A sustainable social media plan.
An email list and blogging strategy.
A local network.